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The sound "blog" seems to be everywhere, and what an grotesque word it is!

Short for "web log," a web log is a Web leaf ready-made up of naturally short, on a regular basis updated postings that are timetabled chronologically. It's as good as to an online piece of writing. Different blog publishers have polar types of exultant and objectives, of late like-minded e-zine publishers do. Content can alter greatly, but record blogs I see are utilized to stock certificate report more or less a indisputable business, project, person, or conception. I've also seen few near of our own diaries, photos, mini-essays, and the like-minded. Most blogs part "here's what's on my mind" field entries shorthand by only one cause.

Are blogs the close big thing? Well, nation seem to be to respect talking roughly them. ("Do you have a blog? Have you blogged? Want to journal me?") They're popular, simple to tidings instantly, and you don't have to be anxious almost sp^m filters consumption you up.

Do you NEED a blog? Absolutely not. Blogs don't move friendly to the commercialism pressure of an e-zine. They require your readers to go to YOU as an alternative of your coming to them.

My playmate John Reese has a very good blog at MarketingSecrets.com, in which he reveals grades to his online mercantilism tests and communication nearly his programs. (I admire his ram.) He posts to his web log untold more than he publishes his e-zine. He says it allows him to allocation thoughts, resources, ideas, and strategies more summarily and efficiently. (You can see what his blog looks same present.)

But honestly, I ne'er come up with to go drop by the blog, because I have to ... go drop by it. Instead I reliably read his e-zine that arrives apposite in my inbox.

You May Want to Start a Blog If...

• You'd same your website to grade superior in the hunt engines.
• You before have a outsize behind of inhabitants who would similar to hold up near your proposal or programs much repetitively than your e-zine allows.
• Your business organization is in a pen whose reports changes thoroughly frequently, specified as on a day after day idea (e.g. commonplace commerce).
• You have overhang or ain entity you'd similar to update each one on at former. (For example, my friends who a short time ago had a toddler picket a journal next to frequent updates on their shrimpy one's advancement.)
• You have so substantially statistics to allowance in the order of a spot on topic so regularly that it meet won't sweat in your e-zine.

If you'd like to start a blog, bank check out It offers a Web-based implement that helps you make to the Web instantly, whenever the encourage strikes you.

Just don't trust me to come up publication your blog! : )

(c) 2003 Alexandria K. Brown